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Archivio Marzo, 2007

Yahoo Mobile Publisher Services

28 Marzo 2007

Yahoo! fa un nuovo passo verso la pubblicità sui cellulari offrendo agli editori di siti che puntano agli utenti dei telefonini una serie di strumenti per pubblicare e gestire pubblicità tramite Yahoo!. L’azienda precisa di avere in programma di offrire quello che chiama Yahoo Mobile Publisher Services, una suite di servizi per pubblicare annunci mirati […]

Pubblicato in:  Search Engine Marketing, Keyword Advertising | Nessun Commento

Il Quality score di Google Adwords

18 Marzo 2007

Alcune idee sbagliate ed altre corrette !
Il Quality score (Qs) è un meccanismo utilizzato da Google Adwords per incentivare e premiare la creazione di annunci di qualità da parte degli inserzionisti. L’osservanza delle regole di questo meccanismo permette:

Agli utenti di ottenere ciò che cercano;
Ai Publisher di massimizzare i guadagni grazie alla creazione di campagne […]

Pubblicato in:  Search Engine Marketing, Keyword Advertising | Nessun Commento