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Mi chiamo Marco La Bella e mi occupo di Web Marketing. In questo momento lavoro in Buongiorno Spa in qualità di Online Acquisition Manager Italia.
BUONGIORNO è una multinazionale italiana indipendente, leader nel mercato del digital entertainment su scala internazionale.

Cosa mi ha portato a lavorare in questo mondo ? la passione per la comunicazione, il marketing in tutte le sue forme e sfaccettature ed il web !marcoblog_1.jpg

Mi sono laureato a Palermo in Lingue Moderne per il Web con una tesi dal Titolo ” Search Engine Marketing: Farsi trovare sui motori di ricerca“. Questa tesi, nata dalla passione per internet e per il marketing, è stata elaborata grazie all’esperienza semestrale fatta presso lo Studio Cappello di Padova, dove ho potuto apprendere alcune tecniche Seo di ottimizzazione ed indicizzazione sui motori di ricerca.

Dopo una brevissima esperienza in SiciliaOnline, ho deciso che era ora di fare sul serio e ho sfruttato l’occasione offertami da Paola e Salvatore di lavorare per DMC, Agenzia media Online facente parte del gruppo Fullsix S.p.a.. Durante il mio anno e mezzo passato in Dmc mi sono occupato delle campagne di Keyword Advertising e ho potuto lavorare per importanti Clienti operanti a livello nazionale ed internazionale.

Nel Maggio del 2008 ho iniziato una nuova esperienza di lavoro all’interno del centro media del gruppo Brand Portal, Piano!.  In Piano!, oltre alla gestione di campagne sem, mi ho avuto la possibilità di gestire un team di persone e diversi progetti di comunicazione in qualità di Online media Manager. Questa incarico mi ha permesso di seguire tutte le fasi di una pianificazione pubblicitaria a partire dell’analisi del target, alla selezione e pianificazione degli spazi pubblicitari su tutti i principali mezzi di comunicazione online (Affiliation, display adv, Direct response adv e Mail marketing).
Le mie precedenti esperienze lavorative, hanno molto a che fare con la consulenza e con quello che un tempo veniva definita figura commerciale e che oggi viene chiamato account. Mi sono occupato per un paio di anni, in veste di responsabile commerciale, di coordinare le attività di una rete di subagenzie per conto di una agenzia assicurativa. Qualche anno prima ho gestito sempre dal punto di vista strategico-commerciale la gestione di una rete di subdealer della Tim per conto di un importante Dealer Tim Siciliano e prima ancora mi sono dedicato per tre anni alla gestione di una mia attività commerciale, operante nel settore delle telecomunicazioni.

Molti miei Colleghi in questa pagina riportano le cinque caratteristiche che li contraddistinguono io, invece, vorrei riportare una frase che mi fa compagnia ormai da 8 anni e che esprime perfettamente la mia essenza ed il mio pensiero.

“Se pensi di essere bravo, sei morto.

L’essenza del successo è l’umiltà: la capacità di riconoscere che il successo passato non ha nessuna relazione col successo del futuro e che il mondo è cambiato così tanto che le formule che hanno assicurato il successo di ieri sono, quasi certamente, le formule che assicureranno l’insuccesso di domani.

Credo che un intelligente umiltà e la presa di coscienza del fatto che ci si deve reinventare faranno la differenza tra coloro che sopravvivranno e prospereranno nel XXI secolo e coloro che diverranno semplici note a piè di pagina nei libri di storia.”

Michael Hammer