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Corsi Pay Per Click Google AdWords

Impara a Gestire una Campagna di Pay Per Click

Durante il corso verranno affrontate le principali tematiche riguardanti il web marketing con particolare attenzione al Search engine marketing e al Keyword advertising (pay per clcik). Imparerai a creare e gestire campagne pubblicitarie ed i rispettivi budget nel modo migliore.


Vantaggi di una campagna Pay Per click

Il pay per click offre un elevato grado di flessibilità e controllo, è uno strumento di web marketing che consente di :

  • Generare contatti
  • Generare vendite o conversioni elevate
  • Creare notorietà di marca (brand awareness)

Grazie al modello di determinazione del prezzo basato sul CPC, gli inserzionisti pagheranno solo i clic ricevuti da un annuncio. Inoltre, le campagne pay per click rappresentano un metodo di promozione estremamente valido ed economico, in quanto offrono alle Aziende la possibilità di rivolgersi agli utenti nel momento stesso in cui essi cercano il vostro prodotto o servizio e a costi contenuti.corsi Google adwords pay per click

Modalità di svolgimento del Corso

Ogni corso è composto da 2 giornate consecutive di 8 ore ciascuna. Il primo giorno di corso avrà un taglio prettamente accademico. L’ultimo giorno sarà dedicato alla creazione di un account Adwords e alla trattazione di un vero caso aziendale che darà la possibilità ai partecipanti di mettere in pratica, attraverso la creazione di una vera campagna, gli argomenti trattati durante il corso.

Durante lo svolgimento del corso di keyword advertising sarai seguito da un search engine marketing consultant in possesso del GAP (Google Advertising Professional) di comprovata esperienza; verrà distribuito un cd contenente del materiale riguardante il corso.

    Quota di partecipazione

    La quota di partecipazione è € 340 + Iva

    A chi è rivolto

    Il Corso di Keyword Advertising è rivolto a Professionisti (responsabili web Marketing, Consulenti Marketing , agenzie etc.) che vogliono gestire autonomamente le campagna pay per click per la proria azienda o per i propri clienti; studenti delle facoltà di comunicazione e marketing che vogliono iniziare ad acquisire le basi del web marketing ed in particolare del Search engine Marketing.

    E dopo il Corso ?

    Non sarai lasciato solo ! Ogni corsista avrà a sua disposizione un bonus consulenza da utilizzare via mail.

    Il corso di Keyword Advertising Basic:

    ha lo scopo di fornire a tutti i partecipanti le conoscenze base del Search Engine marketing e le competenze necessarie per iniziare a creare e gestire da subito una campagna di pay per click.

    Il corso Keyword Advertising Advanced:

    ha lo scopo di affrontare e approfondire tutti quegli aspetti strategici relativi alla ottimizzazione e alla gestione avanzata di una campagna sui motori di ricerca (reportistica, tracciamento e strumenti avanzati).

    Programma dei Corsi di Keyword Advertising

    Keyword Advertising Basic:

    Primo Giorno 8 ore

    • Il Web Marketing: teoria e principali strumenti (display, affiliation, mail marketing)
    • Il Search Engine Marketing: Il keyword Adv ed il Seo
    • Terminologia del Web Marketing e del Sem
  • I principali network di Keyword Advertising
    • Yahoo Search Marketing (cenni)
    • Google Advwords
  • Il Network Pubblicitario di Google
    • Adsense – I Publisher
    • Adwords – Gli Inserzionisti
  • Google Adwords ed il suo network
    • Vantaggi AdWords
    • Il processo di acquisto
    • La rete di ricerca - Search
    • La rete di contenuti - Content
    • La struttura di un account AdWords
    • Esplorazione del pannello web AdWords

    Secondo giorno 8 Ore

    • Struttura dell’account AdWords
    • Campagne
    • Tipi di campagne
    • impostazioni base
  • Gruppi
    • Creazione
    • Impostazioni
  • Keywords
    • Processo selezione Kwd
    • Espansione
    • Raggruppamento
    • Corrispondenza
    • Strumenti di e modalità di ricerca Keywords
  • Annunci
    • I principali tipi di annunci
    • Norme editoriali
    • Il targeting degli annunci
    • Esposizione e discussione di una case history
    • Creazione campagna Pay Per Click Test
    • Discussione finale su metodologie di implementazione e problemi incontrati durante la creazione in aula della campagna